最新!亚马逊出台广告新规:投放或需72小时审核,不符合将删除
最新!亚马逊出台广告新规:投放或需72小时审核,不符合将删除
亚马逊近期不断调整平台政策,继review风波和listing无端被下架之后。今日有卖家向雨果网爆料称,收到亚马逊美国客户的通知,将会对卖家的投放广告实行随机检查,最多或需72小时审核,审核通过方可展示。
以下是卖家与美国客服的对话:
Nithin Manoher: I would like to inform you that when a ad is created, as per the new policy the ad will be going through a review by the back end
This review will take a maximum of 72 hours to complete and your ad will be automatically changed to Running after the review is complete
我: Wow. it's too hard to sellers.why need review.
Nithin Manoher: I'm sorry for the trouble
This is a new policy introduced by us
Previously after the ad is created, our team would do random reviews on the ads and remove them if found inappropriate
We were unable to remove all the ads from that process
Which we found inappropriate
So, in the new policy ad will be in review as soon as its created and will be active only after the ad review is complete
If found inappropriate the ad would be suspended
Your understanding in this matter is highly appreciated
我: Where we can find the details of new policy
Nithin Manoher: I've checked the details of your product and noticed that your product is eligible for advertising and the ad will definitely be approved
Please do not worry about that. Right now its just going through a review which is a mandatory process for all the ads
我: You means :we only need wait?
Nithin Manoher: Our team is working to create a official help page so that sellers will be aware of this process
Yes, you just need to wait
我: OK. thanks very much, hope it will running asap
Nithin Manoher: Thanks for your understanding
根据卖家提供的与美国客户的对话显示,当卖家创建广告时,根据新的政策,广告在后端审查,审查最多需要72小时。一旦完成审查广告将会自动发布。据悉,亚马逊的相关团队将会对广告进行随机的审查,这是一个强制执行的流程,如果发现不符合将会对其进行删除。据该卖家透露,虽然该规则已经实施,因为其广告已经被审查,但目前平台还未出台相关明文规定。
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